How did we find our target market

A deep dive into niche positioning, premium pricing, and go-to-market steps.
If you don’t like to read, you can see our full video here :
www.youtube.com
https://www.youtube.com/watch?v=XdBs_gGKaP4&t=4s
 

🎯 Why do we target a specific market ?

A product can be good for everyone, but it cannot be exceptional for everyone.
 
At Zeroclick we want to avoid the mistake we made for our first startup Cardynale. At Cardynale, we launch a product and put it in front of everyone, so we made a product with a little price because it was too generalist.
 
Here what a focused market can give us :
  • Premium positioning
      • When you’re exceptional for one segment, you can command a premium.
  • Real-world pricing tiers
    • General CRM: $50 /mo (up to 10 users)
    • Real-estate CRM: $500 /mo (up to 10 users)
    • NY-state-specific real-estate CRM: $5 000 /mo (up to 10 users)
 

Examples

 
notion image
 
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Key takeaway: The more specialized the solution, the higher the willingness to pay.

🚀 Step 1: Localize Your Launch

  1. Pick your first region: United States
      • 60 % of US SMBs already use vertical software
      • Other markets are far behind: Singapore (14 %), France (8 %), Germany (5 %)
  1. Regulatory fit check
      • Does your solution depend on local regulations?
      • Example: carbon reporting — France mandates annual CSR reporting.
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Decision point:

👥 Step 2: Define “Who”

 
Here our criteras :
  • Rich people
  • Easy to find & engage
  • Growing sector
  • Bonus: you already speak their language
 
Two starter personas for our two-founder team
We are 2 so we can choose 2 different target to understand which is the better.
  • SEO Manager at SaaS firms (25 – 1 000 employees)
  • SEO Agency (handling multiple brands)
 

🛠 Step 3: Tailor your offering

Now that we know who and where we target. We can adjust our cold message to resonate the most with our audience.
 

1. Craft a laser-focused value proposition

For example for us :
  • SEO Managers
    • Need: monitor one brand’s keyword performance, backlinks, and audits.
  • SEO Agencies
    • Need: oversee multiple client brands—dashboards, multi-white-label reports.
 

2. Build strategic pricing tiers

  • Align tiers with common SaaS budgets
  • Start with a base plan for single-brand; add an agency plan for volume discounts and white-label options
 

3. Select your go-to-market channels

We chose :
  • Content marketing: become the ultimate source for new SEO developments
 

📈 Conclusion

By niching down, geography, role, or vertical, you:
  1. Become irresistible to your target
  1. Command premium pricing
  1. Cut wasted spend in marketing and product-market fit
 
 
Next steps for us:
  1. Interview 10 – 15 SEO managers and agencies
  1. Send as many reports as possible to other persons to get feedback